The practice

Senior only.
On purpose.

COUNSEL&Co started in 2012 with two people and a rule: nobody touches client work who hasn't shipped for a decade. The rule held. The practice stayed small, the work stayed senior, and the clients stayed — 97% of them, anyway.

The method

Argue early, ship once.

Most agencies present three options and let the client guess. We do the arguing in week one, with you in the room, and then we build the one thing that survived. It costs fewer meetings and it shows in the work.

Judge the record →