Designer · Consultant · Est. 1989
Eighteen years, one failed studio, one rebuilt practice. Now I help companies say the true thing, plainly.
Clients
"Aiden told us not to hire him for the rebrand and to fix the pricing first. We did both, in that order, eventually with him."
Founder — SaaS, 34 staff
"The advisory call cost $1k and saved us a $60k hire we were about to get wrong."
CEO — fintech
"He writes the way he designs: plainly. The identity sprint felt like therapy with deliverables."
Creative director — retail
Questions
Yes — one senior person, with trusted specialists joining when the scope needs them. The person on the call is the person on the work.
Because it's the most useful thing I own. Eleven months of getting it wrong is why the practice now runs on deposits, contracts, and the word "no".
The advisory lane exists exactly for that. Ninety minutes, one problem, no retainer required.
The eight chapters on the story page, expanded. Join the conversation via the contact form and you'll hear when it's out.